Facebook has made its billions through by selling advertising services on their platform. Millions of companies worldwide have used the services to build their business and their revenues.
But there is one major problem with Facebook advertising. There is no one single path to creating a good Facebook ad that will bring in the bucks.
In fact, a lot of people have struggled with Facebook advertising and they have given up on the platform completely.
One of the biggest question on every advertiser’s mind is what kind of ad should I create?
Today we cover the best Facebook Ad examples of 2019. We get to the why and breakdown the top Facebook ads.
Best Facebook Ad examples of 2020
Pipe Drive is a Sales CRM company and their ad speaks volumes to their target audience. First of all, it’s crystal clear, who their target audience is – small teams and second they know what offer to provide to these small teams, A free trial.
They realize that most small companies are cash strapped and hence they would appreciate a free trial or service.
The call to action (Try it free) is also catchy.
Paypal’s ad is the perfect example of an uncomplicated ad. Most marketers need to rely on designers to create a Facebook Ad. If you look at Paypal’s ad, you realize, it’s simple text with a few icons that explain the service very clearly.
An ad like this can be created with a tool like Canva in a matter of minutes. If you are looking to experiment with content, take inspiration from Paypal’s ad.
3. Go Pro
Go Pro is a popular business and they’ve sold millions of their products worldwide. So why don’t they tap into their existing customer base for their new product launch?
That’s exactly what they did. Why is this awesome?
One. Your target audience is ready in a jiffy. Download the database and create a custom audience.
Two. It’s already validated that this audience likes your product and is willing to pay money for it.
This is a perfect ad that tells you how you can target your existing customers.
4. Paleo Secret
The Paleo Secret’s Facebook ad has two things going for it. A catchy and colourful ad that is sure to keep users from scrolling and a challenge. Users love challenges and a 30 day challenge is something most people believe they can do.
The ad works very well because, first, the image stops in your tracks for a second and two there is a clear call to action which is a challenge. Humans love to be challenged and this is why this ad works wonders.
5. Lead Pages
Lead Pages is a popular service, it’s so popular that they put the number of leads generated on their Facebook ad. What Lead Pages has successfully communicated through their Facebook ad is that their product works.
In fact it works very well and they tell you directly.
Apart from that, the ad has images of all the lead pages and some are catchy enough that will make the reader have a second look.
Aweber’s Facebook ad tugs at one of humanity’s most innate needs – To know more about oneself. This is why quiz apps that implore the user to find out about themselves have done so well.
In this particular ad, they ask the user ‘what’s your email writing style?’ with a ‘Take the Quiz’ call to action.
RELATED: Facebook Advertising Cost
7. Uber Conference
Uber Conference isn’t an established brand. The general public hasn’t heard of it and its highly likely that people in the industry haven’t heard of them either. So how do you bring substance?
By standing on the giants of shoulders, of course. In their ad, Uber Conference have established their legitimacy by claiming that companies like Evernote, Box and Google Ventures use their product.
This is a perfect example of an ad for an up and coming company. Startups take note!
Sometimes you should do your products do the talking. Big Small’s ad is pretty straightforward because of the title and the image.
The title suggests that they have unique gifts and the images support the copy. The images of products that are unique and catchy and are sure to catch the attention of the reader.
If you have good products, then all you have to do is showcase it.
Ikea is the master of simple. Their products are simple, the pricing is simple, the store experience is simple and so is this ad. Sometimes, when you are running a sale, all you have to do is announce.
There is no necessity to overcomplicate and this Ikea ad does that with style. A catchy red background with simple text that says ‘Sale’.
Remember the KISS rule, Keep it simple, stupid.
Lyft have been competing with Uber gloriously in the cab-aggregator business. It’s paramount for them to add more drivers to their platform. It’s safe to stay this Facebook ad is sure to help them in that endeavour.
So why does it work?
This is a perfect example of dangling the carrot. The ad guarantees a minimum earning of $1,500 a week and for a lot of people it’s more than enough reason to sign-up.
12. Happy Socks
The Happy Socks Facebook ad might not seem like much. The image is alright, nothing praiseworthy per se. But what works is the text. This ad has channeled all its efforts in the copy. They want to focus on the Power of Now.
Based on the ad, it’s clear to the user that they will get a 30% off if they buy Now. In fact, the word ‘Now’ has been used twice in the ad.
The call to action is psychologically persuasive.
Grammarly has already helped millions of people worldwide with their documents. What they’ve got right in this particular advertisement is a lot of elements.
- They use the word Free that emphasizes downloading the app for free for checking it out
- The main copy reads “Your Life is About to Change”. This is rather a big promise and catchy enough for people to notice
- The use of known logos such as Gmail, Word and Outlook help in bringing credibility to the ad
Kick ass with Facebook ads
With Facebook ads, success is guaranteed if you do two things. Run a lot of experiments and go through the trial and error process and the second is to learn from others.
Take inspiration from these simple Facebook ad examples and have a successful 2019 with Facebook ads.
Tips to Run your Facebook Page
There are literally thousands of methods to engage your Facebook fans, depending of course on their age group, cultural level, social standings, etc. However, for the purpose of this guide we have selected the time-tested ways that are applicable in every context:
- Asking your fans questions: it shows that you value the opinions and knowledge of your fan base on a certain subject, be it relevant to your brand or a major interest topic;
- Posting your content within the right timeframe: you won’t get exposure when the audience is at work, so always post the updates during lunch breaks or after working hours, but never after 9 PM local time;
- Visual content works wonders: your audience will always prefer pictures with short, inspired captions against a wall of text;
- Organize Facebook contests with relevant prizes for the winners: providing incentives for the fans who are actually engaging you on Facebook will keep them coming back for more;
- Crowd-sourcing the answers for brand relevant questions: Much like asking your audience questions, another option is to solicit their solution to a certain problem, ways to improve your products/services, opinion on a hot topic, etc.;
- Posting at just the right frequency: Statistically, pages that posts their updates once or twice per day are more likely to receive interactions on the part of their fans;
- Don’t forget about the call to action: If you expect a certain reaction to your post (Likes, comments, shares, etc.) then don’t forget to ask for it. Also, if you want to point them in a direction such as clicking to see a product on your site, make sure your call-to action is clear.
What your Facebook page SHOULD do is act as a link between your brand and the target audience, by engaging them via content that is relevant and personalized to their individual needs and preferences. To put it simply, this page should speak to your audience on a personal level and make them realize you’re not just another faceless corporation trying to sell them something they don’t need.